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Google Mastery - I Love Google But Use With CareI Love Google! Why? Because you can (if you know what you are doing) make money from your Internet Sites. However a little knowledge is dangerous and there are countless people out there wasting money by inefficiently using the Google programmes. On this site I want to point you in the direction of the very best expert advice there is around. I have used all of the main resources recommended on this site. What a waft of fresh air it was when Google came on the scene. I couldn't wait personally for someone to knock Yahoo off their perch. Why? Well I could write a book about Yahoo and their pomposity etc etc but this site is all about being positive so best left. There are some clever people behind Google and as a result they are very innovative. It is wise to keep a constant eye to what is emerging from Google HQ. Google Adwords and Google Adsense are used by millions of web site owners. It has taken me a long time to study and understand the depth and subtlety of these programmes. Far too many people waste money by not understanding how to advertise using Google Adwords. Not only is it interesting and fun to learn how to use the system expertly but it is also lucrative. There is no better mechanism for test marketing efficiently, accurately and speedily. But and it is a BIG BUT - you have to know what you are doing. Keith Watson 
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